Article | Culture Unbound: Journal of Current Cultural Research | How does Modernity Taste? Tomatoes in the Societal Change from Modernity to Late Modernity

Title:
How does Modernity Taste? Tomatoes in the Societal Change from Modernity to Late Modernity
Author:
Lena Ekelund: Horticultural Economics, Swedish University of Agricultural Sciences, Alnarp, Sweden Håkan Jönsson: Department of Arts And Cultural Sciences, Lund University, Sweden
DOI:
10.3384/cu.2000.1525.113439
Read article:
Full article (pdf)
Year:
2011
Volume:
3
Theme:

Independent Articles

Pages:
439-454
No. of pages:
16
Publication type:
Article
Published:
2011-10-25


The aim of this article is to discuss how changes in tomato food regulation, production and consumption, can be seen as part of a broader societal change from Modernity to Late Modernity. Based on evidence from the Swedish and European food systems we demonstrate how a system, which has been successfully managing development in food production for several decades by stressing rationality, homogeneity and standardization, is being challenged by a system that has adapted to, and also exploited, consumer preferences such as heterogeneity, diversity and authenticity. The article shows how tomato growers develop differentiation strategies, adapting to and cultivating this new consumer interest, and how authorities responsible for regulations of trade and quality struggle to adapt to the new situation. As the products become more diversified, taste becomes an important issue and is associated with a view that traditional and natural are superior to standardized and homogeneous products. The analytical approaches for the discussion come from two study areas: ethnological, and marketing and policy perspective, thus showing a multidimensional picture of a changing food system.

Keywords: Food systems; regulation; consumer attitudes; preferences; product differentiation; ethnology; marketing

Volume 3, Theme:

Independent Articles

, Article 28, 2011
Author:
Lena Ekelund, Håkan Jönsson
Title:
How does Modernity Taste? Tomatoes in the Societal Change from Modernity to Late Modernity:
DOI:
10.3384/cu.2000.1525.113439
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  • Volume 3, Theme::

    Independent Articles

    , Article 28, 2011
    Author:
    Lena Ekelund, Håkan Jönsson
    Title:
    How does Modernity Taste? Tomatoes in the Societal Change from Modernity to Late Modernity:
    DOI:
    10.3384/cu.2000.1525.113439
    Note: the following are taken directly from CrossRef
    Citations:
  • Gervasio Antonelli, Gian Italo Bischi, Fabio Tramontan & Elena Viganò (2015). Consumo e consumatori di prodotti alimentari nella società postmoderna. ECONOMIA AGRO-ALIMENTARE, (1): 59. DOI: 10.3280/ECAG2015-001004
  • Mehea Park, Jeongmin Seo, Heeyeon Won, Jongbun Seo, Doogyung Moon, Wooil Ki & Sangyoun Shim (2015). Determination of Shelf-life of Black Mini Tomato Based on Maturity and Storage Temperature. Korean Journal of Horticultural Science and Technology, 33(5): 687. DOI: 10.7235/hort.2015.15022
  • Solveig Wikström, HÃ¥kan Jönsso & Patrick L’Espoir Decosta (2016). A clash of modernities: Developing a new value-based framework to understand the mismatch between production and consumption. Journal of Consumer Culture, 16(3): 824. DOI: 10.1177/1469540514528197
  • Jose María Gabriel y Galán, Carmen Prada, Cristina Martínez-Calv & Rafael Lahoz-Beltrá (2015). A Gompertz regression model for fern spores germination. Anales del Jardín Botánico de Madrid, 72(1): e015. DOI: 10.3989/ajbm.2405
  • Me-Hea Park, Peerapong Sangwanangku & Dong-Ryeol Baek (2016). Changes in carotenoid and chlorophyll content of black tomatoes (Lycopersicone sculentum L.) during storage at various temperatures. Saudi Journal of Biological Sciences, : . DOI: 10.1016/j.sjbs.2016.10.002
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