Article | Culture Unbound: Journal of Current Cultural Research | Ethnography in the Marketplace Ethnography in the Marketplace

Title:
Ethnography in the Marketplace Ethnography in the Marketplace
Author:
Billy Ehn: European Ethnology, Umeå University, Sweden Orvar Löfgren: European Ethnology, the University of Lund, Sweden
DOI:
10.3384/cu.2000.1525.091431
Read article:
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Year:
2009
Volume:
1
Theme:
Theme: What’s the Use of Cultural Research?
Pages:
31-49
No. of pages:
19
Publication type:
Article
Published:
2009-06-11


What happens when cultural analysis enters the world of applied research and academics become consultants working with corporations and public institutions? The divide between academic research and commercial ethnography has often hampered communication and critical exchanges between these two worlds.

In this paper we look at the experiences of consultants, drawing on Danish and Swedish examples. What can we learn from them when it comes to organizing research under time pressure, communicating results and making people understand the potentials of cultural analysis? And how could consultants “out there” benefit from a continuing dialogue with their colleagues in Academia?

Volume 1, Theme: Theme: What’s the Use of Cultural Research?, Article 4, 2009

Author:
Billy Ehn, Orvar Löfgren
Title:
Ethnography in the Marketplace Ethnography in the Marketplace:
DOI:
10.3384/cu.2000.1525.091431
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  • Volume 1, Theme:: Theme: What’s the Use of Cultural Research?, Article 4, 2009

    Author:
    Billy Ehn, Orvar Löfgren
    Title:
    Ethnography in the Marketplace Ethnography in the Marketplace:
    DOI:
    10.3384/cu.2000.1525.091431
    Note: the following are taken directly from CrossRef
    Citations:
    No citations available at the moment
     

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