Title:
Vintage, the First 40 Years: The Emergence and Persistence of Vintage Style in the United States
Author:
Nancy L. Fischer: Metro-Urban Studies, Augsburg College, Minneapolis, Minnesota, USA
DOI:
10.3384/cu.2000.1525.157145
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Year:
2015
Volume:
7
Theme:
Theme: Circulating Stuff through Second-hand, Vintage and Retro Markets Edited by Staffan Appelgren and Anna Bohlin
Pages:
45-66
No. of pages:
22
Publication type:
Article
Published:
2015-03-12


This paper historicizes when wearing vintage clothing first became fashionable in the United States. I trace when the trend emerges in the U.S. and explore various ways the press framed secondhand/vintage clothes and anachronistic dressing. I contend that the emergence of vintage occurs as a form of alternative consumption alongside changes that occurred in the U.S. garment industry such as outsourcing and product licensing. These changes led many consumers to seek more authentic consumption experiences. Consumers with cultural capital found in vintage an alternative market for sourcing fashionable street style. Consumers attribute characteristics to vintage clothing that are typically part of authenticity discourse such as it being of exceptional quality, original, handcrafted, made from natural fibers, and providing continuity with the past. The authenticity of vintage is symbolically deployed in opposition to contemporary mass-produced clothing and standardized retail shopping experiences.

Keywords: Vintage; vintage clothing; retro; secondhand clothing; authenticity; fashion trends; garment industry

Volume 7, Theme:: Theme: Circulating Stuff through Second-hand, Vintage and Retro Markets Edited by Staffan Appelgren and Anna Bohlin, Article 5, 2015

Author:
Nancy L. Fischer
Title:
Vintage, the First 40 Years: The Emergence and Persistence of Vintage Style in the United States:
DOI:
10.3384/cu.2000.1525.157145
Note: the following are taken directly from CrossRef
Citations:
  • Kathleen A. O’Donnell, Judi Strebe & Gary Mortimer (2016). The thrill of victory: Women and sport shopping. Journal of Retailing and Consumer Services, 28: 240. DOI: 10.1016/j.jretconser.2015.10.005
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