Article | Culture Unbound: Journal of Current Cultural Research | Compulsory Creativity: A Critique of Cognitive Capitalism

Compulsory Creativity: A Critique of Cognitive Capitalism
Steen Nepper Larsen: Mind and Thinking, Campus Emdrup, Aarhus University, Denmark
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Theme: Capitalism: Current Crisis and Cultural Critique Edited by Johan Fornäs

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Contemporary capitalism can be labelled cognitive capitalism. In this dynamic, demanding and extremely transformative mode of production, knowledge becomes a strategic force of production and an important commodity, while concepts and ideas become items. This article sheds light on some of the implications of the emergence of a cognitive capitalism. In response to modern oxymorons, such as compulsory creativity and mandatory originality, this article offers various attempts to interpret and criticise how human inventiveness and a whole range of externalities get attuned to economic and market strategies, depriving them their natural, social and individual qualities. The aim of this article is to renew and sharpen a critique of the new type of capitalism and to foster some normative bricks that might be able to inspire alternative ways of thinking and living.

Keywords: Cognitive capitalism; creativity; critique; commodification; immateri-ality

Volume 6, Theme: Theme: Capitalism: Current Crisis and Cultural Critique Edited by Johan Fornäs

, Article 9, 2014

Steen Nepper Larsen
Compulsory Creativity: A Critique of Cognitive Capitalism:

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Volume 6, Theme:: Theme: Capitalism: Current Crisis and Cultural Critique Edited by Johan Fornäs

, Article 9, 2014

Steen Nepper Larsen
Compulsory Creativity: A Critique of Cognitive Capitalism:
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