Title:
Real Virtuality: Power and Simulation in the Age of Neoliberal Crisis
Author:
Emil André Røyrvik: SINTEF Technology and Society, Norway Marianne Blom Brodersen: Department of Social Anthropology, Norwegian University of Science and Tech-nology (NTNU), Trondheim, Norway
DOI:
10.3384/cu.2000.1525.124637
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Year:
2012
Volume:
4
Theme:
Theme: Objectification, Measurement and Standardization Edited by Tord Larsen

Pages:
637-659
No. of pages:
23
Publication type:
Article
Published:
2013-01-24


Departing from a discussion of transformations in the premises of managerial rationality and “managementality” as a pacemaker of the (post)modern social order, as it is steeped in economic crisis, the paper critiques and extends Baudrillard’s constructs of “simulation” and “hyperreality” to illuminate significant developments in the global culture complex of neoliberalization. With empirical illustrations of superfinancialization, transparency and surveillance, the paper explores converging patterns of how models of “neo-management” are created by and constructs new post-political and simulated social worlds. The paper concludes that a key feature of the contemporary “managementalities” that orchestrate and give rise to major models of the neoliberal culture complex, is their capacity for constructing new simulated, yet ontologically distinct, spaces that lie beyond the power of representation. We conceptualize this ontological space as “real virtuality”. The templates of neo-management not only constantly “conquer new land” and subsume it under simulated hyperrealities, they actively “create new lands” with differential ontological statuses of varying gravity.

Keywords: Neoliberalism; managerial rationality; neo-management; hyperreality; financialization; economic crisis; simulation; surveillance; transparency

Volume 4, Theme:: Theme: Objectification, Measurement and Standardization Edited by Tord Larsen

, Article 35, 2012

Author:
Emil André Røyrvik, Marianne Blom Brodersen
Title:
Real Virtuality: Power and Simulation in the Age of Neoliberal Crisis:
DOI:
10.3384/cu.2000.1525.124637
Note: the following are taken directly from CrossRef
Citations:
  • Sareeta Amrute (2014). Proprietary freedoms in an IT office: how Indian IT workers negotiate code and cultural branding. Social Anthropology, 22(1): 101. DOI: 10.1111/1469-8676.12064
  • Keith Moser (2016). Manufacturing a Suburban Hyper-Reality in the FilmThe Joneses: A Baudrillardian Reflection. Quarterly Review of Film and Video, 33(7): 652. DOI: 10.1080/10509208.2015.1094364
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