Title:
Personal Readings and Public Texts: Book Blogs and Online Writing about Literature
Author:
Ann Steiner: Research fellow in literature, Lund University, Sweden
DOI:
10.3384/cu.2000.1525.10228471
Read article:
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Year:
2010
Volume:
2
Theme:
Theme: Literary Public Spheres
Pages:
471-494
No. of pages:
24
Publication type:
Article
Published:
2010-11-04


The blogging culture has become an important and integrated part of the book trade and has influenced the publishing, marketing and distribution of literature in North America and in many European countries. However, it is unclear how this potential agency among bloggers operates, and thus far most research has concerned politics, media systems and larger social structures. The present article is a study of the Swedish book blogs during the autumn of 2009 and an attempt to address a small, but significant, part of the Internet influence. The relationship between books and digital technology is complicated and manifold, but it is clear that the Internet has changed how people access books, how they read and how they communicate with others about their reading. Here, the position of the amateur is one that will be discussed in detail in terms of professionalism, strategies and hierarchies. Another issue that will be addressed is the connections between the book bloggers and the book trade, especially the publishers and their marketing departments. The book bloggers operate in a social realm, despite the fact that their writing is personal, and have to be understood in their social, economic and literary context. The Swedish book blogs will be analysed with the help of readerresponse theory, sociology of literature and a book historical perspective on the dissemination of literature.

Keywords: Blogs; Internet; book history; book trade; reader-response theory; reading

Volume 2, Theme:: Theme: Literary Public Spheres, Article 28, 2010

Author:
Ann Steiner
Title:
Personal Readings and Public Texts: Book Blogs and Online Writing about Literature
DOI:
10.3384/cu.2000.1525.10228471
Note: the following are taken directly from CrossRef
Citations:
  • David C. Giles (2017). How do fan and celebrity identities become established on Twitter? A study of ‘social media natives’ and their followers. Celebrity Studies, 8(3): 445. DOI: 10.1080/19392397.2017.1305911
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